HP Horizont application connected all the conference participants

Client: Hewlett-Packard

For the client’s most important annual conference - HP Horizont 2014, we designed and developed an application that represented the event’s key communication channel. At their first application login, the guests received a unique code as an invitation and entry ticket for the event. At the event, the application was used as a mobile agenda with descriptions of all speakers and lectures as well as a reminder, which gave notice to guests about the lectures’ beginning. The application served also as a note of lectures’ summaries, where guests had access to presentation and sponsorship contents. By integrating e-print technology and image galleries in the application, it was possible to print the chosen photos directly on HP e-print printers. The sweetest feature, enabled by the application, was the drink ordering directly to the application user’s table.

Tags: concept, assembling, conference , business events, web page, scenography, VBG, printing, production, interactivity, creative, events, integrated application

Last Party with a Cause

Client: Si.mobil

In August 2014, on the last Saturday of the summer, more than 15,000 young people were partying in Ljubljana’s Tivoli Park at the 13th Party with a Cause. By paying the admission fee with a cause, the visitors busted a “goodmove” and contributed to the donation for the project of the Nefix Institute that aims to improve the employability of young people. Besides handing over the donation, the Client also made the announcement of jobs for young people seeking their first employment. As is a tradition by now, DJ UMEK, whose “best moves” behind the mixers have been entertaining the party visitors for years and communicating through music the importance of solidarity with others, performed for the last time at one of the greatest and most popular charity events for young people.

Tags: social responsibility, social media, assembling, entertainment events, visual identity, scenography, marketing campaign, VBG, music events, UMEK, production, brands, creative, events

Basketball playgrounds renovation within Beko Refresh initiative

Client: Beko

In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.

Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conference

Futurist Magnus Lindkvist wowed at NPI 2014

Client: Hewlett-Packard

The Conference at the Grand Hotel Sava in Rogaška Slatina was marked by a great speaker, futurist and “trendspotter” Magnus Lindkvist. In his words, if we want to survive in today’s dynamic world, we must be creative.

Tags: assembling, conference , business events, visual identity, production, invitations and registrations

Launch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months

Client: Beko

The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.

Tags: concept, sports activities, marketing campaign, media planning, Facebook, social networks