Cooking, cheering, hanging out together and having fun at Beko Home


Client: Beko

During EuroBasket 2013, Beko Home was a unique space for socializing, cooking, entertainment and learning about the client’s products. Visitors were able to directly experience the brand in a recreated pleasant home environment, where the whole family was invited to be creative, hang out in the kitchen and living room and share the fun. We organized cooking workshops, watching matches on the big screen, prize games for basketball tickets and fun kid’s corners. The sponsor’s products were discreetly involved in all the activities. The Beko Home was always widely visited. On the other hand, a genuine experience of the brand also indirectly influenced the increased sales.

During EuroBasket 2013, Beko Home was a unique space for socializing, cooking, entertainment and learning about the client’s products. Visitors were able to directly experience the brand in a recreated pleasant home environment, where the whole family was invited to be creative, hang out in the kitchen and living room and share the fun. We organized cooking workshops, watching matches on the big screen, prize games for basketball tickets and fun kid’s corners. The sponsor’s products were discreetly involved in all the activities. The Beko Home was always widely visited. On the other hand, a genuine experience of the brand also indirectly influenced the increased sales.

Tags: concept, entertainment events, promotion, pop-up, scenography, children events, marketing campaign, production, creative