Development of the Facebook application for the campaign Beko Refresh


Client: Beko

Within the campaign Beko Refresh, we have developed an application for the Beko Slovenia Facebook page that allows users to nominate basketball playgrounds that they consider to be in need of renovation. To make a nomination, the users had to attach a photo of the playground, add a description and location. The list of all the nominated playgrounds was shown on the map of Slovenia and voters could vote for any listed playground. In total, basketball fans nominated 57 playgrounds, 10 of which, with the most votes, were renovated in spring 2014.

Within the campaign Beko Refresh, we have developed an application for the Beko Slovenia Facebook page that allows users to nominate basketball playgrounds that they consider to be in need of renovation. To make a nomination, the users had to attach a photo of the playground, add a description and location. The list of all the nominated playgrounds was shown on the map of Slovenia and voters could vote for any listed playground. In total, basketball fans nominated 57 playgrounds, 10 of which, with the most votes, were renovated in spring 2014.

Tags: social responsibility, sports activities, marketing campaign, VBG, Facebook, production