Launch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months

The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.

The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.