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 | Area/Product: Klicaj Client: Zveza Bank, Podružnica Ljubljana Date: October 2008 |
For Diba, 100 % e-banking, which is a product of Zveza Bank, Branch Office Ljubljana, we created custom made media plan, which included only web media. The promotion was aimed at specific target groups, so we have chosen appropriate media to reach those groups and adjusted the content of the three different PR articles to specific media. While the financial crisis increased we prepared some additional PR content, whose purpose was to thoroughly present Diba e-banking and its benefits, safety and simplicity of use.
