 | Area/Product: Brands Client: Spar Slovenia Date: August 2010 |
For our client Spar Slovenia, we prepared a campaign, where we used an award winning game to hand out 100 tickets for 3 basketball matches at World championship in Turkey. Campaign was communicated through classical communication canals (TV, radio, billboards, print and web).
As a grand finale of the campaign we prepared special TV ads, which were shown during the playoffs of the Slovenian team. The first part of the ad was linked to a previously broadcasted TV ad which communicated the award winning game while the second part of the ad was adjusted to each individual match of our team. This way, we've tried to recreate a piece of the cheering atmosphere in Turkey also for all the viewers at home.
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