Event marketing is an effective element of the integrated marketing network but does not promise the substitution of advertising, however, it enables you to reach the specific target audience and enables the creation of an emotional connection with the product/trademark.
Events have become an increasingly important part of marketing and communications network because they are considered to be a perfect tool for promotions, guaranteeing a fresh and unobtrusive approach to the target audience among the wealth of different advertising methods. Events are a part of the company’s whole communication strategy and therefore reflect its vision and mission.
The arrangement of events means planning, creating, organising and managing as well as implementing the very important market communications tool whose main purpose is gathering people. Events enable the company to create positive information about itself. Thus, the company attracts attention to itself and its products.
Events have three main features: they are orientated towards the target audience, their duration time is limited and they are unrepeatable. It is interesting that visitors of the event usually remember the social part of the event more than its content. Therefore, the FM Events-team dedicates a lot of its time, effort, energy and attention to the social programme of the event.