Events
can be more effective and less expensive than classical media advertising.
Because the advertising market is already too saturated, events have the power which actually leads customers to buy the advertised services or products. Events are also extremely effective in increasing people’s awareness about what is being advertised. More and more marketing experts seek alternatives in events or decide on events as a supplement to classical advertising because they look for even more tangible effect.
Event effects:
- development of awareness and positive publicity,
- company and product reputation growth,
- assure credibility through public relations,
- build positive relationships among employees and business partners,
- lower costs of market communications through publicity bringing free media space,
- differentiation of the product or service from those of competitors,
- increase consumers' loyalty, build and strengthen consumer relationships and positively influence the sale,
- reach the target audience through indirect message transfer,
- ability to reach a specific target audience,
- educational effect.
