Field/Product: One2One
Date: 17 July 2008
In Kolosej and surrounding bars in Ljubljana and Maribor, we organized sampling of a drink Orangina.The main goal of sampling was to get as much information as possible from guests about their perception of Orangina. The promotions were carried out by "good fairy" hostesses on rollerblades, who as such attracted a lot of attention. Good fairies were accompanied by coordinators, who were taking pictures of all the guests and the whole promotion process itself.
