Client: Daivita d.o.o.
Date: 20 September 2007
Location: Mercator center Ljubljana Šiška
At the refurbished Mercator hypermarket in Ljubljana we prepared the promotion of the new cosmetic brand Mantra Daivita on the Slovene market. The cosmetics, which are fundamentally ayurvedic, were presented by hostesses wearing traditional Indian saris. Every buyer of the Mantra collection was rewarded with kana body painting while buyers of numerous items from the Mantra collection received a bindi. At sales points, hostesses also gave out product testers along with leaflets and informative brochures in which buyers could find all information of ayurvedic types of skin and which product of the collection would suit them best.
At the Mercator Centres of Kranj and Koper, promoters, in addition to the promotion of 100% natural cosmetics in the tradition of the ancient ayurved Indian philosophy, offered buyers leaflets with coupons for informative advice from Dr. Kamathra, a specialist in ayurvedic medicine, or a visit to the Life Class Shakti Spa centre in Portoroz.