 | Area/Product: One2One Client: P & G Date: 15 September 2007 Location: Nakupovalni center Leclerc, Ljubljana |
During August, all buyers of at least 2 Wella products received a plexiglass key and an invitation of open 102 Rooms which will be at different locations in Slovenia between 22nd and 29th of September. Room 102 presents a promotional box while the key lead buyers to differing gifts dependant on which key opened which room. Hostesses rewarded buyers trying to open Room 102 with gifts that included Jan Plestenjak concert tickets, coffee with Jan at the Play bar, products of Wella and also hairstyle aids.
We prepared the ending of the promotion of both Wella products and Jan on 6th October at Ljubljana’s City Park shopping centre where we erected a beauty pavilion. Every buyer of Wella products received presents while a stylist shaped hairstyles for free, naturally using Wella’s products.
