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 | Area/Product: One2One Client: Formitas Date: 03 February 2007 Location: Mercatorjevi Hipermarketi po Sloveniji |
For the client Formitas we prepared and carried out the promotion of new cooking sauces from Uncle Ben’s at Mercator hypermarkets across Slovenia. Two promoters and a chef carried out the promotion which was in the style of “duelling” where one of the promoters has recently returned from Malaysia, the other from Morocco, battling out which sauce is best. Passersby were offered samples of the Moroccan and Malaysian Uncle Ben’s sauces so that they could decide which was best. A friendly chef catered for the fresh and tasty food which was constantly on offer in the form of the two sauces accompanied by rice. The promoters simultaneously handed out recipes using both sauces to passersby.
