 | Area/Product: One2One Client: P & G Date: 23 July 2007 Location: Mercator center Ljubljana in Celje |
In July and August we prepared a promotion of Wella at Mercator centres in Ljubljana and Celje. A beauty pavilion was set up opposite the shop’s entrance where throughout the day hostesses gave visitors leaflets and gifts that were currently available during the promotion. During times when Mercator was busiest, a hairdresser was in the pavilion who offered passersby free hairstyling. Sales were increased with an advisor on hand at the shelves of Wella products to give advice concerning hair colour.
