 | Area/Product: One2One Client: Unilever Date: 05 July 2008 Location: Ljubljana, Laguna, mestna plaža |
The main element of AXE Dark Temptation parties are AXE deodorants, which are already very popular among Slovene youngsters, aged between15 and 24. AXE brand is build upon a game of innocent seduction and that's why we added to the programme a game, where young men try to seduce as many girls as they possibly can. A guy that that night seduced the most girls (the winner's number was 56) was announced the AXE emperor of the night and won the main prize - VIP weekend in Zrće on island Pag.
