 | Area/Product: One2One Client: Unilever Slovenija Date: 02 June 2008 Location: Promocije po Sloveniji in zaključek na DiscoNautici v Kopru |
For the launch of the new collection Dove Go Fresh in Slovenija we prepared interesting award winning promotional activities. We designed and set www.dovegofresh.si website where girls could express their freshness and upload their photos on site’s gallery. Promoters throughout Slovenia were freshening up people by handing them Go Fresh products and Go Fresh bottled water, while girls posed for the camera and took part in the award winning game.
Grand finale was set for the second weekend in July, during festival DiscoNatuica in Koper. We set Go Fresh corner at the beach and draw the winner, who from now on drives a brand new Fiat 500.
