 | Area/Product: One2One Client: OMV Slovenia Date: 09 May 2008 Location: večja mesta po Sloveniji |
In May we supported the launch of the new OMV Sprint Diesel fuel. Throughout all major Slovene cities, we handed out flyers on roller skates, inviting consumers to have a free coffee at OMV gas stations. We've introduced the new fuel to all auto mechanic services by direct mail, sent e-mails to all loyal customers and conducted promotion also on blogs and forums, where users could test the fuel and describe their experience.
