![]() | Area/Product: One2One Client: Unilever Slovenija Date: 13 March 2009 Location: Bachus, Ljubljana |
Even in year 2009 brand Axe takes place in heart of youngsters and starts with seduction in Axe Instinct parties. Launch event was in Friday, 13. March in Bachus center. Scent bases on primal instinct and puts a man from metrosexual to a neosexual sphere in order to show his masculinity, his primal urge. What else as man real seduction is in order? Boys entered a competition for great prices in a mating game where the first award was VIP weekly card for attending the biggest European music festival SZIGET. The event was opened by Incognito Design with a fashion performance. Programme was variegated by DJ T BOY, Sylvain with Maya and foreign guests DJ Flower and seductive laser girl, while the guests was hyped by MC Joy Machine.

