 | Area/Product: One2One Client: Unilever Slovenija Date: 19 May 2009 Location: Maribor |
Even in year 2009 brand Axe takes place in heart of youngsters and starts with seduction in Axe Instinct parties. Launch event was in Tuesday, 19. May in cooperation with Lampiončki festival in Maribor. Scent bases on primal instinct and puts a man from metrosexual to a neosexual sphere in order to show his masculinity, his primal urge. What else as man real seduction is in order? Boys entered a competition for great prices in a mating game where the first award was VIP weekly card for attending the biggest European music festival SZIGET. In competition or girl-hunting game played 57 boys, but the winner was just one. The winner conquered 31 girls! Last and final girl-hunting party will be held on Friday, 5. June in club TOP Eat & Party in Ljubljana.
