 | Area/Product: One2One Client: Unilever Slovenija Date: 06 May 2009 Location: Škisova Tržnica, Ljubljana |
Even in year 2009 brand Axe takes place in heart of youngsters and starts with seduction in Axe Instinct parties. Launch event was in Wednesday, 6. May in cooperation of Škisova tržnica (Škis' market) in Ljubljana. Scent bases on primal instinct and puts a man from metrosexual to a neosexual sphere in order to show his masculinity, his primal urge. What else as man real seduction is in order? Boys entered a competition for great prices in a mating game where the first award was VIP weekly card for attending the biggest European music festival SZIGET. In competition or girl-hunting game played 99 boys, but the winner was just one. The winner conquered 61 girls!
