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Axe Instinct Party - Top

Axe Instinct Party - TopArea/Product: One2One
Client: Unilever Slovenija
Date: 05 June 2009
Location: Ljubljana, Top

Even in year 2009 brand Axe takes place in heart of youngsters and starts with seduction in Axe Instinct parties. Closing event was in Friday, 5. June in club Top Eat & Party in Ljubljana. Scent bases on primal instinct and puts a man from metrosexual to a neosexual sphere in order to show his masculinity, his primal urge. What else as man real seduction is in order? Boys entered a competition for great prices in a mating game where the first award was VIP weekly card for attending the biggest European music festival SZIGET. In competition or girl-hunting game played 37 boys, but the winner was just one. The winner conquered 20 girls!


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