 | Area/Product: Events Client: Si.Mobil Date: 28 August 2010 Location: Park Tivoli, Ljubljana |
For the seventh year in a roll we have organized the traditional Si.mobil event Žur z razlogom which regardless of the rainy weather, lured out more than ten thousand people, who were eager to party. The main goal of the event is to educate the young to help victims of the abuse by donating 1 EUR for an entrance fee which goes exclusively to the charity organization Beli Obroč.
We have prepared all promotional materials for the event, that people could see on buses, billboard and city light posters. Noticeable was also web promotion, TV and radio ad and of course all printed versions, with which we were trying to make an appeal to the young to donate and join us on the party of the year.
Like years before, this time too we've included many technological surpluses like water and LED curtain, but more than everything else the crowd was carried away by DJ Umek and the world famous DJ Carl Cox.
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