 | Area/Product: One2One Client: Unilever Date: 26 February 2010 Location: Top Eat & PArty |
The series of the legendary Axe parties continues in 2010. The first party was held on Friday, 26 February 2010, at the Top Eat & Party Club, where the power of the new fragrance Axe Twist was put to the test and the Hot Axe Babes Contest, directed by Karin Škufca, Nejc Simšič and Žiga Intihar, took place. DJ Sylvain provided the entertainment.
The party held at the Top Club was attended by 600 guests, who all let go to the playful rhythms of the crazy fun. Besides DJ Sylvain, entertainment was also provided by MC Joy Machine, who powered up the dance energy and mood by constantly making witty and hot comments and encouraging the public. The event was also intended for the finale of the Hot Axe Babes Contest. The girls were presented on the www.axe.si website, where public voting has been taking place for three weeks and the finale of the contest was held at the Top Club, where the girls presented themselves in person to the members of the panel. Six girls were selected, who will represent the Axe Babes in 2010, and by that also the Axe Twist fragrance. Their job will be to promote the new Axe fragrance across Slovenia and attract nice and mysterious feelings from men, the same as the new Axe does.
