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 | Area/Product: Events Client: Unilever / We Love Kreatív Kft. Date: 05 October 2011 Location: Večja mesta in dogodki po Sloveniji |
Divine Axe Excite angels fell from the skies and we made sure that they were seen all around Slovenia from April to September. In order to reach the correct target group population, we organized three different types of samples distribution. Street sampling on streets of Ljubljana, Maribor, Celje and Kranj, where our angels pleasantly surprised passers-by with a free sample of Axe Excite deo spray or shower gel. Axe Excite corner with Axe angels was part of three major free events for students with more than 40.000 visitors in total. Sampling of popular fragrance was also done during the animation games on high school trips to Greek islands. During the campaign we gave away 10.000 samples of Axe Excite deo spray and shower gel to the target group.
