Basketball playgrounds renovation within Beko Refresh initiative
Client: Beko
In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.
Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conferenceLaunch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months
Client: Beko
The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.
Tags: concept, sports activities, marketing campaign, media planning, Facebook, social networksPress conference at the opening of Beko Home
Client: Beko
One day before the opening of the European Basketball Championship, we launched the Beko Home in the centre of Ljubljana with a press conference, a unique pop-up space where people can hang out, have fun, learn about Beko products by using them and get familiar with the brand values.
Tags: launch, pop-up, marketing campaign, sports events, events, press conferencePress Conference at the presentation of the main sponsor of Eurobasket 2013
Client: Beko
In the premises of the largest seller and distributor of Beko products in Slovenia, we organized a press conference as an introduction to EuroBasket 2013. Its purpose was to present the Beko brand, which was the main sponsor of the championship and the pillar of socially responsible initiatives for the renovation of Slovenian basketball playgrounds, “Beko Refresh”.
Tags: launch, marketing campaign, sports events, production, press conferenceMusic n' Art n' Charity - exclusive charity event in the Old City Power Station
Client: FM
We designed a series of exclusive events that combine music, charity and art that occur only once every ten years. At the first event, we presented the 1605 ECO fund, which raises money and donates 100 percent of it to ecological projects. In the music part of the event, we witnessed the fusion of big names of the Slovenian electronic scene, Umek and a JAMirka, with the team RDYO DJ’s who prepared a hardcore/jungle/drum’n’bass set. The artistic part was contributed by Subtotal studio, which put on an SMS auction the unique “noodle” and by VJ Rasta, who caught on the cameras the movement of people and displayed it on the screens around the room in a unique way. The next event of this magnitude will take place in March 2020.
Tags: social responsibility, brand development, launch, visual identity, VBG, printing, music events, UMEK