Last Party with a Cause

Client: Si.mobil

In August 2014, on the last Saturday of the summer, more than 15,000 young people were partying in Ljubljana’s Tivoli Park at the 13th Party with a Cause. By paying the admission fee with a cause, the visitors busted a “goodmove” and contributed to the donation for the project of the Nefix Institute that aims to improve the employability of young people. Besides handing over the donation, the Client also made the announcement of jobs for young people seeking their first employment. As is a tradition by now, DJ UMEK, whose “best moves” behind the mixers have been entertaining the party visitors for years and communicating through music the importance of solidarity with others, performed for the last time at one of the greatest and most popular charity events for young people.

Tags: social responsibility, social media, assembling, entertainment events, visual identity, scenography, marketing campaign, VBG, music events, UMEK, production, brands, creative, events

Basketball playgrounds renovation within Beko Refresh initiative

Client: Beko

In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.

Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conference

Youth for Youth and UMEK for young people at the 12th Party with a Cause

Client: Si.mobil

As in the past, the 12th Party with a Cause was also accompanied by the initiative Youth for Youth, within which all its supporters could choose which innovative project would get funding for start-up. As is a tradition by now, DJ UMEK once again supported young people and organized an unforgettable party for them. To spice up the event, the visitors were photographed from above and their photos were broadcast on the big screen.

Tags: social responsibility, design, assembling, marketing campaign, VBG, music events, UMEK

Development of the Facebook application for the campaign Beko Refresh

Client: Beko

Within the campaign Beko Refresh, we have developed an application for the Beko Slovenia Facebook page that allows users to nominate basketball playgrounds that they consider to be in need of renovation. To make a nomination, the users had to attach a photo of the playground, add a description and location. The list of all the nominated playgrounds was shown on the map of Slovenia and voters could vote for any listed playground. In total, basketball fans nominated 57 playgrounds, 10 of which, with the most votes, were renovated in spring 2014.

Tags: social responsibility, sports activities, marketing campaign, VBG, Facebook, production

11th Party with a Cause, Youth for Youth

Client: Si.mobil

The 11th Party with a Cause under the slogan Youth for Youth gave the opportunity for the supporters of the Party with a Cause to be even more active than in previous years. In fact Si.mobil organized a contest open to young people with a good business idea but without the capital necessary to carry it out. A month before the party, the supporters of the initiative could vote for the idea that convinced them the most. The winner was announced at the event and received a grant jointly contributed by visitors and the client. The novelty was highlighted at the event with a fantastic stage image.

Tags: social responsibility, design, assembling, marketing campaign, VBG, Facebook, music events