Launch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months

Client: Beko

The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia ( in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.

Tags: concept, sports activities, marketing campaign, media planning, Facebook, social networks

Street promotions with the official EuroBasket 2013 mascot

Client: Beko

By organizing various promotional activities before the beginning of EuroBasket 2013, we were spreading cheering fever across Slovenia, while introducing people to the Beko brand, which was the general sponsor of the championship. The real star of these promotions was Lipko, the official mascot of the championship, accompanied by a hostess and a photographer. You could meet them in all the largest Slovenian cities, shopping malls and at events for kids. Children who were photographed with Lipko, were given a photo in a cute Beko paper frame, while adults were invited after shooting to visit the Beko Facebook page, where they could search for their photo in the album.

Tags: concept, sports activities, children events, marketing campaign, social networks

Promoting beverages at bars & pubs and the organization of activities on social networks

Client: Mabat

In the selected bars & pubs around Slovenia, we took the visitors to the wildness of the legendary CC parties with hostesses, dancers, DJ and animator. The appearance of the brand was further strengthened by the Facebook page, where we published a range of fun and informative content. Thanks to special applications, the beverages fans were able to vote for their favourite CC hostess or post their own cocktail recipe, or find out when and where the next CC party will be held and to look for themselves in photos from previous parties.

Tags: promotion, fmcg, Facebook