Basketball playgrounds renovation within Beko Refresh initiative

Client: Beko

In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.

Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conference

Press conference at the opening of Beko Home

Client: Beko

One day before the opening of the European Basketball Championship, we launched the Beko Home in the centre of Ljubljana with a press conference, a unique pop-up space where people can hang out, have fun, learn about Beko products by using them and get familiar with the brand values.

Tags: launch, pop-up, marketing campaign, sports events, events, press conference

Press Conference at the presentation of the main sponsor of Eurobasket 2013

Client: Beko

In the premises of the largest seller and distributor of Beko products in Slovenia, we organized a press conference as an introduction to EuroBasket 2013. Its purpose was to present the Beko brand, which was the main sponsor of the championship and the pillar of socially responsible initiatives for the renovation of Slovenian basketball playgrounds, “Beko Refresh”.

Tags: launch, marketing campaign, sports events, production, press conference