Arrangement of the Beko corner and the implementation of promotions in Shopping centres


Client: Beko

For the general sponsor of the basketball event Eurobasket 2013, we arranged attractive Beko corners in seven of the largest shopping centres in Slovenia. For a core activity in the corners, we used a Beko washing machine, which was also an integral part of the augmented reality game on the iPad. The best “basketball players” won a ticket for the game at EuroBasket 2013, while the rest of participants got practical prizes.

For the general sponsor of the basketball event Eurobasket 2013, we arranged attractive Beko corners in seven of the largest shopping centres in Slovenia. For a core activity in the corners, we used a Beko washing machine, which was also an integral part of the augmented reality game on the iPad. The best “basketball players” won a ticket for the game at EuroBasket 2013, while the rest of participants got practical prizes.

Tags: concept, sports activities, marketing campaign, production