Basketball playgrounds renovation within Beko Refresh initiative
Client: Beko
In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.
Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conferenceLaunch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months
Client: Beko
The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.
Tags: concept, sports activities, marketing campaign, media planning, Facebook, social networksProtocol visits at Beko Home
Client: Beko
During the European basketball championship, Beko Home, a unique exhibition and entertainment pop-up space, was also visited by prominent guests who tried out their culinary skills: Arçelik A.Ş., CEO of the company that produces the brand Beko Levent Çakıroğlu, Patrick Baumann, General FIBA Secretary and International Olympic Committee member, and Ljubljana’s Mayor Zoran Janković.
Tags: marketing campaign, sports events, eventsPress conference at the opening of Beko Home
Client: Beko
One day before the opening of the European Basketball Championship, we launched the Beko Home in the centre of Ljubljana with a press conference, a unique pop-up space where people can hang out, have fun, learn about Beko products by using them and get familiar with the brand values.
Tags: launch, pop-up, marketing campaign, sports events, events, press conferencePublic broadcasting of the Basketball Championships games in the centre of Ljubljana
Client: Beko
During the European Basketball Championship, we set up the infrastructure in the Congress Square in the centre of Ljubljana for public broadcasting of the basketball games.
Tags: sports activities, scenography, marketing campaign, production