Kurzschluss #2

Client: FM & Black Pony

Kurzschluss maintains its exclusivity, limited appearance, unique location and enthusiastic guests from the first season, adding the best music program, new scenography and bringing to Ljubljana an amazing experience of night entertainment along the lines of the European Capitals.

Tags: concept, brand development, assembling, entertainment events, pop-up, scenography, rendering, marketing campaign, printing, Facebook, music events, production, brands, creative, events

Basketball playgrounds renovation within Beko Refresh initiative

Client: Beko

In spring 2013, we launched the campaign “Beko Refresh for you and future generations” and Slovenian basketball fans had the chance to nominate on the Facebook page Beko Slovenia the playgrounds they wanted to see renovated, and later to invite as many friends as possible to vote for that playground. The main ambassador of the campaign was Esad Babačić, a well-known Slovenian writer, journalist and big basketball fan. We refreshed the image of the ten most voted playgrounds, giving them a new impetus for exciting basketball battles. For the opening of the first renovated playground within the Trnovo Sports Association, we also organized a small event for journalists, basketball fans and young basketball players.

Tags: social responsibility, launch, marketing campaign, Facebook, sports events, production, press conference

Launch of the Beko Facebook page - from 0 to 16,500 likes in only 5 months

Client: Beko

The aim of the Client’s presence on Facebook has been to achieve the most relevant fan base on the previously non-existent Facebook page Beko Slovenia (https://www.facebook.com/BekoSlovenija) in the shortest possible time with the minimum financial input. With the right strategy of launching content and smart moderation, in 5 months we achieved an impressive 16,500 page fans. In the meantime, we also developed a Facebook application with a prize game and a voting system through which users could choose which of the worn-out basketball playgrounds should be renovated within the initiative “Beko Refresh”.

Tags: concept, sports activities, marketing campaign, media planning, Facebook, social networks

Kurzschluss #1

Client: FM & Black Pony

Kurzschluss is a pop-up club, a short circuit of the Ljubljana nightlife scene, offering a crazy whole night festival of entertainment by internationally renowned musicians. Every time, it offers the fun-loving crowd, striving for innovative approaches in the world of entertainment, a new experience of sophisticated scenography. Only for a short time, only for few sweet weeks in a special period of the year.

Tags: concept, brand development, assembling, entertainment events, promotion, pop-up, visual identity, scenography, rendering, marketing campaign, Facebook, music events, production, brands, creative, events

Development of the Facebook application for the campaign Beko Refresh

Client: Beko

Within the campaign Beko Refresh, we have developed an application for the Beko Slovenia Facebook page that allows users to nominate basketball playgrounds that they consider to be in need of renovation. To make a nomination, the users had to attach a photo of the playground, add a description and location. The list of all the nominated playgrounds was shown on the map of Slovenia and voters could vote for any listed playground. In total, basketball fans nominated 57 playgrounds, 10 of which, with the most votes, were renovated in spring 2014.

Tags: social responsibility, sports activities, marketing campaign, VBG, Facebook, production