Last Party with a Cause

Client: Si.mobil

In August 2014, on the last Saturday of the summer, more than 15,000 young people were partying in Ljubljana’s Tivoli Park at the 13th Party with a Cause. By paying the admission fee with a cause, the visitors busted a “goodmove” and contributed to the donation for the project of the Nefix Institute that aims to improve the employability of young people. Besides handing over the donation, the Client also made the announcement of jobs for young people seeking their first employment. As is a tradition by now, DJ UMEK, whose “best moves” behind the mixers have been entertaining the party visitors for years and communicating through music the importance of solidarity with others, performed for the last time at one of the greatest and most popular charity events for young people.

In August 2014, on the last Saturday of the summer, more than 15,000 young people were partying in Ljubljana’s Tivoli Park at the 13th Party with a Cause. By paying the admission fee with a cause, the visitors busted a “goodmove” and contributed to the donation for the project of the Nefix Institute that aims to improve the employability of young people. Besides handing over the donation, the Client also made the announcement of jobs for young people seeking their first employment. As is a tradition by now, DJ UMEK, whose “best moves” behind the mixers have been entertaining the party visitors for years and communicating through music the importance of solidarity with others, performed for the last time at one of the greatest and most popular charity events for young people.

Tags: social responsibility, social media, assembling, entertainment events, visual identity, scenography, marketing campaign, VBG, music events, UMEK, production, brands, creative, events