Street promotions with the official EuroBasket 2013 mascot


Client: Beko

By organizing various promotional activities before the beginning of EuroBasket 2013, we were spreading cheering fever across Slovenia, while introducing people to the Beko brand, which was the general sponsor of the championship. The real star of these promotions was Lipko, the official mascot of the championship, accompanied by a hostess and a photographer. You could meet them in all the largest Slovenian cities, shopping malls and at events for kids. Children who were photographed with Lipko, were given a photo in a cute Beko paper frame, while adults were invited after shooting to visit the Beko Facebook page, where they could search for their photo in the album.

By organizing various promotional activities before the beginning of EuroBasket 2013, we were spreading cheering fever across Slovenia, while introducing people to the Beko brand, which was the general sponsor of the championship. The real star of these promotions was Lipko, the official mascot of the championship, accompanied by a hostess and a photographer. You could meet them in all the largest Slovenian cities, shopping malls and at events for kids. Children who were photographed with Lipko, were given a photo in a cute Beko paper frame, while adults were invited after shooting to visit the Beko Facebook page, where they could search for their photo in the album.

Tags: concept, sports activities, children events, marketing campaign, social networks