The Beko Home pop-up exhibition and entertainment space

During the Basketball euphoria in Slovenia, the Beko Home was a unique space dedicated to cooking, hanging out and having fun, while at the same time being a sophisticated and innovative showroom for the client’s products in the very centre of Ljubljana. Based on the “pop-up” principle, we arranged it in a completely empty space before the beginning of EuroBasket 2013, and closed it by restoring everything to the same condition 30 days later. When designing the space and choosing the materials and equipment, as well as proposing activities and their performers, we followed the character of the brand, while our program proposal allowed visitors to have a genuine direct experience with the brand.

During the Basketball euphoria in Slovenia, the Beko Home was a unique space dedicated to cooking, hanging out and having fun, while at the same time being a sophisticated and innovative showroom for the client’s products in the very centre of Ljubljana. Based on the “pop-up” principle, we arranged it in a completely empty space before the beginning of EuroBasket 2013, and closed it by restoring everything to the same condition 30 days later. When designing the space and choosing the materials and equipment, as well as proposing activities and their performers, we followed the character of the brand, while our program proposal allowed visitors to have a genuine direct experience with the brand.