Mini Nite promotion within entertainment events and conferences
Client: BMW Group Slovenija
The aim of the promotions was to create interest in test-driving, which was achieved with an attractive set up and fun activities at those events the target group frequently attends.
Tags: launch, entertainment events, promotionBMW X1 Live Tour in the snowy Kranjska Gora
Client: BMW Group Slovenija
We gave lovers of the German car brand an opportunity to live out their driving passions with the BMW X1 on a special snow ground in natural environment. After the ride, they could also descend the ski slopes or hang out in the pleasant ambience of the BMW Live Dome.
Tags: launch, entertainment events, sports activitiesGala announcement of the BMW Z4 Roadster in the Viba studio
Client: BMW Group Slovenija
This event linked aesthetics, design, fashion and driving pleasure in a special way. One of the evening’s highlights was the Slovenian designers’ fashion show, performed under umbrellas. We created rain with a water system that was positioned precisely above the catwalk. The game of lights and special music, along with the raindrops, created an amazing effect. At the end of the fashion show, three cars, hidden until then, drove to the centre of the stage. Footbridges, placed over the catwalk, allowed the viewers to get a closer look.
Tags: launch, entertainment events, business events, scenography, production